Piedmontese wines made with passion
The name Villa Giada, acronym of the initials of my parents' names, was initially used by my grandfather, Giuseppe Faccio, at the beginning of the 70's when he fully renovated the old family home and expanded the cellar in order to follow the evolution of the wine world.
For our winery, those years marked the growth of sales of bottled wine which was no longer sold on tap from large demijohns, as done in the past.
We live in a world where wine is made from ideas that all resemble each other. Globalization, over-communication and planetary "copy and pasting" have led to wines that seek success through the recognition from "others".
Hence a wine is good if someone tells you that it is good according to universal standards dictated by the "usual suspects".
The culture of respecting the land and its unique characteristics is much less common.
Everyone promises personality but, on closer inspection, very few actually bring personality to the bottle. This is why I work harder and harder so that, through my wine I can make others experience the same thrill and emotions I feel every day, as I open the window and enjoy the sight of the hills that I have in front of me.
Being a winemaker
Being a winemaker means taking care of the place where you live, in all its aspects.
It means protecting not only a landscape, but a reality made up of places, customs and traditions.
Wine is the last piece of a process that starts in the vineyard and ends in the bottle, so thata specific territory can express itself and travel the world.
Being a winemaker means respecting nature and its cycles, history, culture and art embodied in every bottle.
At the beginning WINE is ...
... a furrow crossing the hill
... pruning with hands that are chapped by frost
... tying the shoots to the iron and to the reeds
... removing the shoots from the old wood and tying those that bear the fruit
... a sweet fragrance similar to lemon and magnolia
... a swarm of bees, the flowering of vines, the blossoming of a cluster
... colored like a tender blue, with straw yellow transparencies
... the hours of the harvest up the hills where the vines are tinged with the colors of autumn
... the scent of the must that boils in the vats
And in the end THE WINE is ... a continuous emotion ...